PSA

1990
Direct Effect PSAs--Volume 1

The first of the series includes:

What Does Away Mean? by Jem Cohen advertises the need to recycle through reconsideration of landfills and garbage disposal.

Pro-Choice is Pro-Life by Jane Pratt makes its point with the simple logic that every child should be cared for and wanted.

Historic Preservation by Jim McKay counsels for the preservation of historic buildings endangered by urban decay.

1991
Direct Effect PSAs--Volume 2

This video collects public service announcements created by a number of independent producers, including Jem Cohen and Michael Stipe of R.E.M.  Powerful and provocative, these PSAs address issues such as organic farming, abortion rights, street harassment, and the environment. Included are:

They Have Dreams by Natalie Merchant and Abigail Simon which focuses on the plight of homeless children.

1992
Direct Effect PSAs--Volume 3

The third compilation in this series of progressive, creative public service announcements for under-reported issues. Featuring various styles and formats, from street photography to optical printing, from edgy black and white film to hand-drawn animation, the seven spots in this latest installment are:

The Breathing Tree by Eric Darnell and Doug Loveid, an animated easy-to-understand explanation of how forests contribute to life by producing oxygen.

2003
OPERATION INVERT

Are gender outlaws considered the new biological terrorists seeking weapons of mass bodily destruction? OPERATION INVERT compares the different regulations mediating botox-related plastic surgery and gender reassignment "sex change." Historical medical assessments of the invert (homosexual and transsexual) "condition" reveal seemingly outdated absurdities about outsider deviance. Nonetheless, current institutional loopholes governing gender re-assignment surgery suggest a fresh resurgence of loony pathology and diagnosis.

1996
Political Advertisement

Presidential candidates are sold like commercial products and naturally television is the ideal medium. Political Advertisement depicts the evolution of political ads over the last 44 years, beginning with Eisenhower in 1952 (which was an unqualified success), and continuing up to the most recent ad campaigns for Ross Perot, Bob Dole, and Bill Clinton in 1996. 

2000
Political Advertisement 2000

Antonio Muntadas and Marshall Reese have been documenting the selling of the American presidency since 1984, and have expanded and updated the series with every election. Political Advertisement 2000 features ads from the 1950s up to the 2000 campaign. As Muntadas and Reese trace the development of the TV spot, what emerges is the political strategy and manipulative marketing techniques of the American televisual campaign process. Political Advertisement 2000 includes many rare spots, some never before seen.

1995
Seattle: Hidden Histories

A series of one-minute interview-based spots Martha Rosler made with the American Indian community during her residence in Seattle from 1991 to 1995. Rosler reveals lost languages, unrecognized tribes, and the experiences of contemporary Native Americans living not on reservations but in the city.

1991
Steam Clean

A Gay Men’s Health Crisis sex re-education PSA in which an interracial gay male couple hooks up at a bath house, having steamy sex safely. 

1982
Laura Kipnis, Your Money or Your Life

Your Money or Your Life is a video essay on street crime, and on the role played by an atmosphere of pervasive (white) urban fear in structuring and renewing racial antagonism and inequality. At the center of the tape is a young, white, middle-class woman caught in an ideological trap in which her genuine fear, whetted and animated by the media, becomes synonymous with racial suspicion and hostility. Her counterpart is a black mugger, who tells a story of unemployment, powerlessness, ambition and cynicism, unmasking an ethos not dissimilar to the ethos of American capitalism.