Political Advertisement 2024

The 2024 installment in Muntadas and Reese's series documenting the selling of the American presidency features political ads from the 1950s to ads from the 2024 campaigns, and highlights the development of the political strategy and marketing techniques of the TV campaign process.

The Political Advertisement project began in 1984, when New York-based media artists Muntadas and Reese produced their first compilation of American presidential commercials, beginning with Eisenhower in the 1950s. Every four years since — aligned to the national election cycle — they’ve updated the collection to reflect the current moment, presenting the clips in chronological order, with no voice-over editorializing, a tour-de-force of witty and incisive editing. Consisting of rare as well as notorious footage, Political Advertisement argues for television’s enormous importance in selling the presidency — a force that transforms citizens into consumers, and the presidency into the ultimate product.