"We buried ten Cadillacs in a row alongside Interstate 40 (the old Route 66), just west of Amarillo, Texas; each car represented a model change in the evolution of the tail fin. This was clearly a sculptural act, but with a minimal amount of formal manipulation. Media Burn, created a year later in San Francisco, was a live performance. It was a spectacle staged for the camera culminating in the 4,000 pound Phantom Dream Car crashing through a pyramid of TV sets to the cheers of the audience of 400. This image and the videotape have become classics of the first decade of video art."
— Chip Lord, 1988