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Direct Effect PSAs--Volume 1

C Hundred Film Corp.

1990 00:06:36 United StatesEnglishColorMono

Description

The first of the series includes:

What Does Away Mean? by Jem Cohen advertises the need to recycle through reconsideration of landfills and garbage disposal.

Pro-Choice is Pro-Life by Jane Pratt makes its point with the simple logic that every child should be cared for and wanted.

Historic Preservation by Jim McKay counsels for the preservation of historic buildings endangered by urban decay.

Love Knows No Color by Tom Gilroy spreads the message that love is more than skin deep through a series of images of interracial couples.

Be Caring, Be Careful by James Herbert advertises safe sex practices and the use of condoms to spread love, not AIDS.

Chemical Farming by J. Michael Stipe urges serious re-consideration of the use of the pesticides that are contaminating our food supply.

World Peace by Susan Robeson and rap star KRS-One brings the message that the only peace is world peace. 

About C Hundred Film Corp.

The C-Hundred Film Corp was founded in 1987 by Jim McKay and Michael J. Stipe. In the early 1990s the organization produced an award-winning series of 21 public service announcements, collectively titled Direct Effect. Since then the company has developed numerous independent features, including Girls Town (Jim McKay, 1996), Benjamin Smoke (Jem Cohen and Peter Sillen, 2000), Our Song (Jim McKay, 2000), The Sleepy Time Gal (Christopher Munch, 2001), and Stranger Inside (Cheryl Dunye, 2001).