Consumer culture

"Ad Vice consists of a succession of colored projection surfaces with segments of text from the worlds of advertising, sport and popular culture.  These projection surfaces in turn alternate with images of a rock band whose music continuously frames the whole. As regards form and content, the video looks like a commercial, an advertising spot for SWIPE country. The fast changing images, the continual music, and the starting and ending credits refer to it. The viewer is greeted with the words: welcome to SWIPE country... enjoy the sound... make contact...

The discovery of a VHS tape of the artist’s films for sale on eBay triggers obsessive speculation about the seller’s identity.

Originally presented as a live performance piece using actors, multiple monitors, and music, Modern Times is a consolidation of seven short chapters in the life of a modern woman. In the first sequence, the objects in a suburban home are inventoried: "nice couch," "nice car," and so on — ending with the titles "nice concept," "nice image" — and unmasking this materialistic world as an impossible consumer fantasy. In the next scene, an attractive man sunbathes.

People enjoy my company connects the privatisation of telecommunications with techno-optimism, euphoria and online communication in the lead-up to the millennium.

The film explores the privatisation of the Irish state-owned telecommunications company Telecom Éireann from the viewpoint of shareholders communicating on early online forums. The event is contextualised within ideologies of technological emancipation in the pre-millennium period.

Sections 31-60 of an incomplete extended poem describing the artist's connection to the radical black tradition. The completed poem will be formed of 180 sections.

"Noted critic Judith Williamson ventures from her English home to a shopping mall in Southern California to proffer some opinions on the working of American culture under capitalism. Using the exponential increase in the numbers and styles of socks available in the marketplace as a wry point of departure, Williamson shops for socks and questions the dubious need for a specific style of sock for just about any endeavor one could name."

—1987 AFI Video Festival Catalogue

A two-part study of the self-sustaining lifestyle of a communal farm in Vermont. 

Strike Anywhere is a video essay that takes as its point of departure Swedish "Match King" Ivar Kreuger, whose privatization of financial crisis management strategies bears a direct relation to late-20th Century policies implemented by the IMF and WTO. Between 1917 and 1932, Kreuger capitalized on shifts in global financial markets to control over 200 companies and establish matchstick monopolies in at least 34 countries. At the height of his success, Ivar Kreuger was worth approximately 30 million Swedish kronor (the equivalent of 100 billion USD today).

pulse pharma phantasm is a frame by frame weaving of nine different pharmaceutical television commercials into a pulsating hallucination of worry and relief.

Looking like a 1970’s version of “Rosie the Riveter”, Mogul takes on the persona of an artist who makes a living posting billboards on the Sunset Strip in Hollywood. As Mogul recounts her climb up the billboard “ladder”, she realizes that the only way to truly make a “name” for herself is to create her own billboard. And so she does.

A Perfect Pair posits the idea that individual consumers are walking billboards for the products they use; product slogans and brand names peeking out from every crevice and cranny of the actors’ bodies. Export demonstrates how the body of the consumer, especially that of the female consumer, is co-opted by commercialism. In tongue-in-cheek fashion, A Perfect Pair celebrates the modern-day co-mingling of fetish objects, as a body builder seduces a prostitute at a bar saying, “Your eyes are the most beautiful blue ad-space. Your cheek could promote a Mercedes.

Traders Leaving the Exchange, A Guard and the Street V.1 is a 15-minute unstable remix of a video I shot in 2000, and edited in 2011, of the "members" door of the New York Stock Exchange as the traders were leaving at the end of their workday. A security guard is positioned in front of the "members" door. The shot is a close up of the door and the guard taken from across the street, busy with traffic and pedestrians.

Displaying a broad range of Golden Age Hollywood animation, Manifestoon is an homage to the latent subversiveness of cartoons. Though U.S. cartoons are usually thought of as conveyors of capitalist ideologies of consumerism and individualism, Drew observes: "Somehow as an avid childhood fan of cartoons, these ideas were secondary to a more important lesson—that of the 'trickster' nature of many characters as they mocked, outwitted and defeated their more powerful adversaries.

A combination of experimental and narrative approaches which explore the commodification of rebellion as it is marketed to youth culture, through the eyes of two drug-dealing, teenage girls from Brooklyn who "accidentally" kill and mutilate their favorite alternative rock star. Their obsession with murders and makeovers and their confusion between fashion and transgression lead these girls into a world where nihilism is bought and sold, and rebellion is impossible.

Imagining future Deep Time, Post-extinction, using dark humor to speculate on the defiant vitality of matter to evolve life again. Two billion years from now, the oceans are beyond understanding. A soup of plastics, cloth and string, song and dance, collaborate to find new ways of moving in bleak time. The ghost of an oyster holds memories of what happened. It sings to a scrap of waste that fell to the bottom of the sea, trying to form new life, trying to get a face. With help from Stevie Wonder, undersea karaoke may still be possible.

A reverse striptease, non-stop comedic monologue about shopping for clothes, while eating corn nuts. Dressing Up was inspired by the artist’s mother’s penchant for bargain hunting. Mogul produced Dressing Up as a student in the feminist art program at the California Institute of the Arts in 1973.

Shot in video-8 at the 1988 Chicago Auto Show, this work examines the artist's personal history with automobiles against the back-drop of an auto plant closing in Kenosha, Wisconsin. The personal stories of real life relationships between people and their cars is dramatically counterposed to the glaring commercialism of the automobile industry and the economic crisis that industry has imposed on the American union workers.

A man explains global currency markets without the help of his formerly trusty rockin’ talkin’ pony, who is missing. Without the pony, the world is as disorientating as it is depressing. The audience is invited to help make order of the chaos.

This title is also available on Ben Coonley: Post Pony Trilogy.

The Videofreex tape a group of young people working on a farm run by Chris Locke and his wife in Shandaken, NY.  After learning how to take care of the chickens, they are taught how to kill and pluck one.  Later they sit down for a communal dinner, and one of the group exclaims "Mmmmm, tastes good!"

A high and low fidelity record of obsessions past and present. A hooded man named Cobra Commander (drawn naked) and a boy with black glasses. A fanged woman named Shadow-La and a girl in a rose colored wig. Belinda (Heaven on Earth), Madonna (Live to Tell), and headphones (worn naked). An airport terminal. Home. The Montgomery Ward catalog circa 1980. That orange bedspread, that red flowered couch.

This tape is, in effect, a ready-made. Produced by the Pepsi Cola Company for its own use, it was accidentally substituted for one of my tapes in 1974. The mistake in the transfer was a communications mishap that involved a series of people and corporations... I wonder what accidents of this sort might reveal about secret channels of information. I see the material on this tape, innocuous as it may be, as a phenomenon that affects us without our being aware of its existence.

—Antonio Muntadas

Sections 1-30 of an incomplete extended poem describing the artist's connection to the radical black tradition. The completed poem will be formed of 180 sections.

"Lessons are all about constraints; they are thirty seconds, must feature a black figure, and I have rules about where to make cuts, how to edit sound, etc."
— Martine Syms in conversation with Aram Moshayedi, Mousse Magazine

Using a pulsing rock soundtrack and music video-style editing, X-PRZ combines archival footage of Malcolm X, advertisements, and corporate logos in No Sell Out to provide a scathing commentary on commodity culture.

This music video for the band Julie Ruin, fronted by Kathleen Hanna, formerly of Bikini Kill, critiques the cynical music marketeers of corporate America. Criticism particularly targets campaigns aimed at women, which Benning and Hanna refer to here as the "Girls Rule (kind of) Strategy."

The language and imagery related to celebrity perfumes (both descriptive and visual) are a starting point to think about consumer desires and the corruptness of branding. Give us your songs, your smells and we will give you everything. The rich get richer, everyone smells poorer.